Trump Certainly Knows How To Hit |
What Was The Gaffe?
Trump, when asked about John McCain, declared that he was not a war hero and expressed a preference for soldiers who 'didn't get captured.'
Trump was answering questions from Republican pollster Frank Luntz on stage when he declared that John McCain, who spent six years as a POW in Vietnam, was not a war hero. Trump went on to express his preference for soldiers who weren’t captured, suggesting a belief that prisoners of war have some say in their captivity. Luntz had asked Trump about his reaction to McCain’s comment that Trump had stirred up the “crazies” with his candidacy. When Trump attacked McCain, Luntz asked if Trump was comfortable with that kind of criticism of a war hero.
“He’s not a war hero,” said Trump. “He was a war hero because he was captured. I like people who weren’t captured.” The comments clearly shocked the crowd at the summit, some of whom reacted with boos and shouts of condemnation.Twitter blew up, Rick Perry pounced, and for some reason, when asked about it, Carson whiffed saying that whether McCain was a war hero or not depended on how you define 'war hero'.
The Headlines!
The blogosphere is presently lit-up with pundits rushing to discuss whether Trump's campaign has folded or not!- The Weekly Standard: Trump GOP Candidacy Blows Up (Donald Trump confirmed two things during a stop in this central Iowa town Saturday: He has no class and he may well run as an independent when he does not win the Republican nomination.)
- HotAir: Trump Crosses One Red Line Too Many, Declares John McCain Not A War Hero (Trump took to the podium in Iowa and finally picked the wrong fight… and one he will likely not recover from.)
- The National Review Online: Trump Starts to Show The Real Trump (Today I heard about Trump’s outrageous (and outrageously stupid) comments about John McCain.)
Is Trump's campaign going down in flames? Let's look.
Is Trump Out?
There are two basic questions about the Trump campaign and this gaffe:
- Will his current supporters sour on him?
- Will this comment put a lid on his total numbers? Will it limit his ceiling?
Trump's Current Supporters
There is some conjecture about who, exactly, is supporting Donald Trump--but it appears to be a substantial portion of the likely-voter base (and it seems to skew older). In any event, The Omnivore is going to conjecture that the kind of people who comment on conservative web-sites are the kinds of people who are Trump's base (even if Trump's base is largely composed of people who don't post). To that event, The Omnivore went through three websites comments sections and categorized the responses as Strong Like (for Trump) to Strong Dislike (for Trump) and Changed.
The Changed category was a poster saying "I used to support Trump--but not any more after this." The Omnivore did his best to count a given poster only once. Note that there were many more responses to the articles here--but The Omnivore only has so many hours in the morning before the kids wake up.
These are the responses:
These are the responses:
What we see here is interesting. The NRO is one of the least friendly to Trump sites on the Internet--it has the highest proportion of Strong Dislike to Strong Like. Even there, when you add in the "weak versions" it's clear that across the board Trump wins.
Also notable is that almost nobody changed sides (and the one that did was questionable).
This tells The Omnivore that Trump didn't cross a red-line for his base of support.
What About A Ceiling?
This is a harder lift since it involves knowing the future--but The Omnivore is looking at this chart:
This chart from the Wall Street Journal shows the abrupt rise by Trump in the polls. We can also look at RCP's poll aggregate which is even more abrupt:
That vertical blue-line at the far right is Trump.
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The Omnivore thinks that if Trump's other . . . disadvantages* . . . haven't put a cap on his current level of support this new gaffe won't seriously limit it either. Of course we'll see.
In the case of Trump, though, is positive brand is that he's a fighting-fighter who fights with fighting. He's a one-man fight-club and hitting John McCain back plays perfectly into that brand. Plus, as far as The Base is concerned, McLame is a RINO who threw the '08 election away and gave us Obama (and said nice things about him at one point!). Trump, for example, would never call out a radio talk-show host for repeatedly using Obama's middle name.
Even some really toxic gaffes (the 47% Romney gaffe) usually don't show that much movement in the polls. For Romney, this was probably because people who liked him--or might possibly like him--agreed with the 47% comments and Romney got more grief from the base for backing down on them.
Trump, on the other hand, doubled down (to an extent: he hasn't apologized to McCain--but he did tweet that servicemen were heroes).
The Omnivore doesn't think this is going to hurt him much.
NOTE: This is Trump's "apology" posted on Facebook. It is perfect for him:
Conclusions
Gaffes are most damaging when they play into the candidate's negative brand--such as Rick Perry being stupid and his "Oops" moment. This also applies to Carson saying extreme things that he can't really back up and don't really make sense (not ready for Prime Time). If Scott Walker makes a really bad gaffe on foreign policy right now he'll probably feel it (the gig on him is that he lacks the chops for national defense).In the case of Trump, though, is positive brand is that he's a fighting-fighter who fights with fighting. He's a one-man fight-club and hitting John McCain back plays perfectly into that brand. Plus, as far as The Base is concerned, McLame is a RINO who threw the '08 election away and gave us Obama (and said nice things about him at one point!). Trump, for example, would never call out a radio talk-show host for repeatedly using Obama's middle name.
Even some really toxic gaffes (the 47% Romney gaffe) usually don't show that much movement in the polls. For Romney, this was probably because people who liked him--or might possibly like him--agreed with the 47% comments and Romney got more grief from the base for backing down on them.
Trump, on the other hand, doubled down (to an extent: he hasn't apologized to McCain--but he did tweet that servicemen were heroes).
The Omnivore doesn't think this is going to hurt him much.
NOTE: This is Trump's "apology" posted on Facebook. It is perfect for him:
- It continues to hit John McCain--and on the right notes (Veterans Affairs and JM's 'Crazy' comments)
- It does express respect for veterans.
- It uses ALL CAPS in the right place.
- It reinforces the illegal immigration issue he has built his campaign on.
* Will Graham: I thought you might enjoy the challenge. Find out if you're smarter than the person I'm looking for.
Hannibal Lecter: Then, by implication, you think you're smarter than I am, since it was you who caught me.
Will Graham: No, I know I'm not smarter than you.
Hannibal Lecter: Then how did you catch me?
Will Graham: You had... disadvantages.
Hannibal Lecter: What disadvantages?
Will Graham: You're insane.
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